Southwest Florida’sPremier Independent Brokerage

Our Story

In 1986, when every brokerage in Naples was chasing franchise logos, one firm chose a different path.

Waterfront Realty Group was built on a single premise: real estate professionals should keep 100% of their commission. The brokerage charges flat, transparent fees and provides full infrastructure — broker support, training, technology, and three Naples offices. No splits. No royalties. No franchise assessments.

Nearly 40 years later, that model has attracted 215+ licensed realtors and sustained the firm through every market cycle Southwest Florida has seen — from the 2008 downturn to post-COVID luxury demand unlike anything the region had witnessed. The model works because it is realtor-owned, designed for operators, and built around the licensee — not around a brand’s bottom line.

“Realtor-owned” is not a marketing line — it’s the reason the 100% model has endured four decades while franchise brokerages have changed hands, rebranded, and disappeared.

40

Years independent

215+

Licensed realtors

3

Naples offices

400+

Transactions / year

100%

Commission kept

100% Commission

Keep every dollar you earn. Our licensees pay a flat monthly fee and a per-transaction fee — no splits, no royalties, no franchise assessments. On a $15M waterfront sale, the difference is not a rounding error.

Full-Service Platform

Professional marketing, an in-house transaction coordinator service, weekly training through Waterfront University, technology tools, and three Naples offices. Everything a producing realtor needs — included.

Local Expertise Since 1986

Nearly 40 years of deep Southwest Florida roots. Our licensees know every neighborhood, every waterfront nuance, and every market cycle. That institutional knowledge cannot be franchised.